Teams at Underscore Marketing

Executes digital advertising campaigns across social, programmatic, search, and display channels. Responsibilities include campaign setup, trafficking, asset configuration, QA, launch support, tracking and UTM validation, monitoring, troubleshooting, and maintenance. Collaborates with media, creative, analytics, and project management teams to ensure accurate delivery, resolve technical issues, and document campaign activity.

Directs strategy, planning, buying, and execution of partner media investments across publishers, medical journals, point-of-care networks, EHR platforms, podcasts, sponsorships, and premium placements. Manages publisher and vendor relationships, negotiates agreements, oversees client budgets, optimizes campaign performance, presents reporting, and leads a planning and activation team. Collaborates across strategy, performance media, ad operations, client services, and project management to deliver integrated healthcare and pharmaceutical media campaigns.

The role involves leading media strategy and analytics in pharmaceuticals, delivering insights, managing performance reporting, and guiding DTC and HCP strategies while ensuring compliance and data-driven decisions.