Toro TMS

HQ
Chicago
80 Total Employees
Year Founded: 2020

What's the Company Culture Like at Toro TMS?

Updated on March 04, 2026

Frequently Asked Questions

Cultural Alignment

The culture at Toro TMS is described as collaborative,  mission-driven, growth-oriented, with employees pointing to value-based recognition and informal team bonding such as happy hours as proof that culture is lived day-to-day. Employees also note coworkers treat each other like people creating a sense of connection beyond tasks. 

Leadership reinforces culture through discussing culture values openly ensuring that values are embedded in daily work. 

Team Dynamics & Collaboration

Collaboration at Toro TMS is described as cross-functional, agile, supportive, with employees pointing to weekly all company meetings, team meetings, and Slack as proof that collaboration is part of daily work. 

Employees highlight clear ownership structures as a practice that keep projects moving and prevent bottlenecks. They also note that cross-functional teams and shared KPIs help teams across departments stay aligned. 
 

Toro TMS Employee Perspectives

Describe your sales team culture in one word. Why did you choose that word?
At Toro TMS, we’re a startup stepping into a new market with a product that’s still earning its place. That’s why we never take anyone’s time, attention or trust for granted. Every interaction is an opportunity we deeply respect.

Our sales team embodies grit. We show up every day with resilience, persistence and a relentless dive toward long-term success. Challenges don’t deter us, they sharpen us. Grit is what fuels our growth, shapes our culture and keeps us moving forward even when it gets tough.

If you’re looking for a team where perseverance is celebrated, where obstacles are seen as stepping stones and where your work truly makes an impact, you’ll find your place here.

 

What are your team’s traditions or growth opportunities, and how do these traditions help team members connect, evolve and stay motivated?
We're very lucky that Toro is filled with opportunity. Being at an early-stage company means your personal growth can mirror the company’s trajectory if you’re willing to put in the work. On our team, growth isn’t left to chance — instead we have clearly defined career progression milestones and we’re intentional about developing talent from day one. The SDR role, while foundational, is built as a launchpad, not a destination. We’re proud to help early-stage professionals carve out paths that align with their strengths and ambitions while solving real company needs. This shared sense of purpose and momentum keeps our team connected and motivated about what’s ahead.

 

How does a strong team culture make you feel more connected to your day-to-day work?
At Toro, we are building a culture that gets a little better every day. We focus on helping customers, supporting each other and compounding trust and results over time. Our three core cultural pillars — Be a Company Builder, Enjoy the Ride and Earn the Right — guide everything we do. They remind us that each call, each meeting and each moment is a chance to build something meaningful together. That sense of shared purpose makes the day-to-day work feel bigger than just hitting quota, but about shaping the future of Toro and the bulk trucking space.

Katherine Baxter
Katherine Baxter, Head Of Sales Development

What People Are Saying About Toro TMS

  • Empowering & Trusting Leadership: Leaders are described as visible, transparent, and highly supportive, creating approachability and clarity. Regular leadership touchpoints and manager 1:1s reinforce access, guidance, and trust in day-to-day work.
  • Collaborative & Supportive Culture: Cross-functional teams, weekly all-hands, and Slack-first coordination enable alignment and help colleagues support one another across departments. Clear ownership structures reduce bottlenecks and foster effective teamwork.
  • Recognition, Pride & Shared Success: Value-based recognition, public spotlights, and rituals like all-hands shout-outs and informal bonding events reinforce appreciation and shared wins. Celebrations of “culture carriers” and mentorship signal pride in individual contributions.

Toro TMS's Benefits

Employee feedback used to shape policies and strategy

Managers give public shoutouts and celebrate employee milestones

Provides modern technology across teams

Offers company-sponsored happy hours

Offers company-sponsored outings

Provides access to an onsite gym

Defined policies promoting a professional, respectful workplace

Engineering team utilizes pair programming

Hosts in-person all-hands meetings

Hosts in-person revenue kickoff meetings

Open office floor plan to encourage communication and collaboration

Policies promote a low-ego, team-driven culture

Utilizes an open door policy that encourages accessibility

In-office days / expectations are defined