Teams at The Lunar Solar Group

Build and own marketing measurement frameworks using media mix modeling, incrementality testing, and multi-touch attribution. Design experiments, conduct power analyses, validate models, reconcile measurement sources, and translate findings into client budget recommendations. Clean and integrate advertising, analytics, and commerce data, develop reusable code and templates, present statistical results to technical and nontechnical audiences, and support multiple clients across varied measurement environments.

Supports performance-driven creative strategy across UGC, paid social, static, and motion content. Develops concepts, hooks, briefs, and creative testing strategies; coordinates creators through production; reviews content and provides feedback; monitors social trends; collaborates with account management, paid media, designers, and editors; and contributes to client presentations, testing insights, and process improvements.

Leads day-to-day client strategy, account management, reporting, and communication across 5–6 digital marketing accounts. Develops cross-channel media plans, test-and-learn roadmaps, performance presentations, and growth recommendations while coordinating internal teams, managing deliverables and budgets, and building trusted client relationships. The role focuses on expanding expertise across search, social, programmatic, funnel optimization, attribution, and data storytelling under senior mentorship.