Teams at The Lunar Solar Group

Leads paid search media buying and strategy for DTC ecommerce clients across Google Ads and Microsoft Ads. Optimizes campaigns, product feeds, budgets, conversion rates, CPA, and ROAS; implements agency best practices and uses AI to improve performance. Onboards clients, develops digital marketing strategies, manages client relationships, supports business development, and identifies upsell opportunities. Transitions execution to junior team members while contributing strategic expertise and clear reporting.

Lead landing page and funnel strategies for ecommerce clients: generate hypotheses, build and deploy post-click experiences using CairnCommerce, design and run A/B tests, analyze full-funnel analytics (attribution, dashboards), create data-driven test recaps, and manage client relationships and cross-functional execution.

Manage CRM strategy and client relationships across 6+ DTC accounts. Own end-to-end email production, segmentation, deployment, and QA. Build and optimize omnichannel retention programs (subscription, loyalty, referral), analyze reporting, recommend optimizations, and mentor 1-2 CRM analysts. Stay current on email best practices and coordinate with creative and e-commerce teams to drive retention and lifetime value.