Teams at TAPCO (Traffic and Parking Control Co.)

Executes and optimizes paid search, SEO, social, display, and remarketing campaigns to drive lead generation and business growth. Manages budgets, targeting, bidding, keywords, testing, reporting, and technical SEO initiatives. Evaluates emerging AEO and AI-powered search opportunities, supports data integrations and governance, and collaborates with internal teams and external partners. Requires strong experience with digital marketing platforms, analytics tools, and large paid media budgets.

Drives new revenue and strategic account expansion across hardware and SaaS product lines. Responsibilities include prospecting, closing new business, expanding strategic accounts, managing pipeline and CRM activity, positioning cloud solutions, developing public-sector contracts, attending industry events, conducting territory visits, and collaborating with inside sales and specialist teams. Success is measured by bookings, pipeline growth, qualified meetings, account expansion, customer penetration, and SaaS attach rates.

The Account Executive manages an assigned territory, builds long-term customer relationships, achieves sales quotas, develops proposals, identifies new business, tracks activities in CRM, monitors market trends, forecasts bookings, and prepares territory plans. The role serves commercial, municipal, higher education, and related customers, includes trade show participation, and requires approximately 10% travel.