Teams at Smalls

Lead the creative learning system for growth: centralize cross-channel insights, scale production (studio, UGC, whitelisting), build testing frameworks and reporting, translate ad learnings into site, funnel, and product recommendations, and align Growth, Brand, and Product teams to institutionalize winning creative.

Lead end-to-end Paid Social on Meta: strategy, budgeting, campaign architecture, bidding, creative-in-channel, measurement (CAPI/AEM/EMQ), and transition channel in-house while optimizing for retention and LTV.

Lead all financial functions for a growing omnichannel subscription CPG business: financial planning, GAAP reporting, treasury and working capital, systems (ERP/OMS/EDI) roadmap, audit and controls, board and investor reporting, and transaction readiness. Drive unit economics, margin reporting across channels, capital allocation, and readiness for M&A or financing while developing a lean finance organization.