Teams at Sinclair Broadcast Group

Leads solutions marketing strategy for complex sales opportunities, RFPs, RFIs, and client pitches. Translates customer challenges, research, market dynamics, and business objectives into integrated solutions and executive-level narratives. Manages and develops a Solutions Marketing team, establishes support processes, partners with Sales, Marketing, Product, Research, and Creative, and measures impact through pipeline progression and revenue outcomes.

Manage and optimize paid search and YouTube campaigns across Google and Bing to improve client ROI and performance. Responsibilities include campaign creation, keyword selection, ad copywriting, conversion tracking, KPI analysis, reporting, competitive research, client strategy recommendations, internal collaboration, process documentation, and vendor relationship management.

Supports Sales by researching target accounts, building lead and account lists, preparing account briefs, and creating personalized outreach inputs. Tailors existing presentations, case studies, positioning, and solution narratives for standard opportunities up to $100K. Partners with Sales on prospecting initiatives, enables seller self-service, identifies content gaps, and escalates opportunities requiring original strategy or research.