The Shops

Year Founded: 2013

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The Shops is reinventing the development and distribution model for the 17 billion retail catalogs sent each year in the United States by creating a highly interactive tablet and mobile based application that creates a more engaging shopping experience, while providing greater accessibility to the shopper's favorite catalogs. The platform, featuring industry leading technology, improves on the dated “PDF replication” model for digital catalogs by creating fully interactive, dual layer pages that allow users to interchange products, colors and swatches, or view corresponding multimedia. The result is a unique online sales environment that maximizes the capabilities of the digital space, as well as the aspirational nature of catalog shopping.