Teams at SharkNinja

Lead multi-channel media strategy and execution for the French market: plan budgets, manage media buying (TV, print, digital), analyze performance using Nielsen/DOMO/Attest, optimize campaigns, collaborate with cross-functional teams, and manage vendor/agency relationships to drive brand awareness and sales.

Lead definition and rollout of a global Retailer & Distributor Readiness data product in Salsify. Define canonical data model, global standards, readiness thresholds, and upstream-downstream attribute ownership. Drive automated retailer channel syndication, identify automation candidates, and partner with Salsify Admin and technical teams. Shape AI use cases for validation and retailer-specific content, publish playbooks, measure adoption, and reduce manual setup and retailer-driven rework to improve launch predictability.

Lead CX analytics strategy and operations by standardizing metrics, enabling self-service analytics, and embedding AI in the analytics lifecycle to enhance decision-making processes.