Teams at PAX Labs

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.

Leads PAX’s quality function for consumer and medical-market hardware. Owns and scales the ISO 13485 and ISO 9001 QMS, design controls, risk management, document control, supplier quality, CAPA, complaints, audits, and regulatory quality support. Provides independent release decisions, ensures EU MDR readiness for Germany expansion, and partners with Engineering, Operations, and Regulatory Affairs. Builds the quality roadmap, team, and systems while maintaining audit-ready processes and product safety standards.