Teams at ParentSquare, Inc

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.

Lead post-sale implementations for multiple K-12/EdTech clients: manage data integration, system configuration, initial admin training, documentation, CRM updates, troubleshooting/escalation, and handoff to customer support while maintaining high satisfaction and implementation metrics.

Manage and mentor an engineering squad while contributing technically. Own delivery, sprint execution, KPIs, hiring, security, reliability, and advocate AI-assisted development to accelerate engineering productivity.