Teams at Optro

Own go-to-market planning and sales analytics, including ARR and pipeline targets, quota setting, territory design, capacity modeling, dashboards, KPI reporting, and forecasting. Partner with GTM and Finance leaders to convert complex data into strategic recommendations, improve data quality and automation, and build scalable AI-enabled tools. Mentor analysts and establish analytical rigor across the team.

Lead end-to-end B2B SaaS demand generation strategy and integrated campaigns across paid media, content, email, webinars, events, direct mail, and sales development. Own pipeline generation, campaign performance, attribution, ROI, forecasting, segmentation, personalization, and optimization. Partner with Product Marketing, Sales, Marketing Operations, and other GTM teams, present insights to leadership, mentor junior marketers, and scale effective programs.

Drive full-cycle enterprise SaaS sales across new and existing accounts, including territory planning, pipeline generation, executive engagement, solution demonstrations, negotiations, and deal closure. Sell audit, risk, ESG, and InfoSec solutions to Fortune 500 organizations, develop business cases, manage cross-sell and upsell opportunities, build partner relationships, and collaborate with SDR, solutions, implementation, and customer success teams. Travel 25%–30% for client, partner, and industry events.