Teams at NPR

Owns advanced mobile and web analytics for the NPR App, including complex SQL analysis of raw BigQuery, GA4, and Firebase data. Leads A/B and multivariate experimentation, translates behavioral insights into product strategy, develops reporting and self-service tools, ensures data quality, and mentors colleagues and stakeholders on SQL, analytics, experimentation, and data governance.

The Insights Analyst will analyze large-scale digital event data using advanced SQL, implement and quality-check analytics tagging, automate reporting pipelines, build Looker dashboards, and troubleshoot data issues. The role supports product optimization across NPR’s app, website, and video platforms by translating audience behavior into actionable insights. Responsibilities also include measurement planning, documentation, data governance, and collaboration with product, engineering, editorial, and station stakeholders.

Own the roadmap and operationalization of NPR’s audience lifecycle and marketing technology platforms. Lead scalable audience activation, personalization, automation, newsletter infrastructure, CDP segmentation, measurement, AI-enabled workflows, governance, and internal enablement. Partner with Data, Editorial, Marketing, Design, Engineering, and Product teams to improve engagement, donation conversion, retention, and audience growth.