Teams at MasterClass

Own the full sales cycle for SMB and mid-market accounts, including prospecting, discovery, negotiation, closing, forecasting, and expansion. Sell MasterClass products to HR, L&D, and talent-management buyers through consultative sales. Build account and sales plans, develop self-sourced pipeline using AI and sales tools, identify new revenue opportunities, pilot go-to-market approaches, and partner with Customer Success on handoffs and growth.

Own MasterClass’s organic social strategy and execution, with a focus on promoting Certificates to professional audiences. Manage content across LinkedIn, Instagram, and YouTube; collaborate with Creative, Marketing, and GTM teams; develop campaigns; optimize performance using audience insights; and communicate recommendations. The role also contributes to evergreen brand initiatives and develops AI-enabled social workflows.

Guide applicants and admitted candidates from consultation through enrollment using phone and email outreach. Explain program value, fees, payment options, curriculum, and alternatives; address objections and remove enrollment blockers. Support employer-sponsored enrollment with ROI materials and communications, maintain accurate CRM pipeline notes, meet contact goals, and share recurring questions with admissions and marketing teams.