Teams at The Marketing Practice

Oversee cross-channel media strategy and planning for complex global B2B clients, including campaign recommendations, media plans, vendor relationships, budgets, analytics, optimization, billing, and KPI measurement. Serve as the primary media contact for clients and internal teams, present paid media strategies, identify actionable insights, and educate stakeholders on digital tactics. Manage, train, mentor, and evaluate media planners while helping advance the agency’s media capabilities.

Lead integrated cross-channel media strategies for global B2B clients, connect media investment to pipeline and revenue outcomes, advise senior stakeholders, oversee optimization and measurement, support account growth and pitches, and mentor media teams. The role also develops agency planning frameworks, best practices, partnerships, and cross-functional collaboration across strategy, creative, analytics, technology, media, and client services.

Oversee global resource planning and allocation across client portfolios, balancing employees and contractors against delivery needs. Lead capacity discussions, resolve conflicts, monitor utilization and forecasts, manage contractor onboarding and compliance, track spend, maintain Kantata data, improve forecasting and time-tracking processes, and drive adoption of operational tools. Build partnerships across delivery, creative, strategy, finance, and operations while mentoring colleagues and supporting workforce operations improvements.