The Marketing Practice Benefits Overview

Lead major B2B client accounts, integrated marketing programs, and senior stakeholder relationships. Provide marketing strategy, media planning, campaign recommendations, commercial forecasting, profitability oversight, and business development. Manage a $3M annual revenue target, lead pitches and account growth, oversee delivery quality, and mentor account teams. Success is measured through client satisfaction, account performance, profitability, accurate forecasting, growth, and team development.

Oversee cross-channel media strategy and planning for complex global B2B clients, including campaign recommendations, media plans, vendor relationships, budgets, analytics, optimization, billing, and KPI measurement. Serve as the primary media contact for clients and internal teams, present paid media strategies, identify actionable insights, and educate stakeholders on digital tactics. Manage, train, mentor, and evaluate media planners while helping advance the agency’s media capabilities.

Plan, launch, manage, and optimize organic and paid B2B social media campaigns, especially on LinkedIn. Develop strategies, schedule content, manage budgets, analyze performance, produce reports, and provide recommendations. Manage client communications, presentations, workshops, and new-business support while mentoring junior team members and monitoring social media trends, platforms, and best practices.