Teams at Linktree

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Leads product marketing for Linktree’s monetization ecosystem, including subscriptions, pricing, packaging, positioning, and go-to-market strategy. Partners with Product, Growth, Finance, Design, and executives to influence revenue strategy, customer segmentation, experimentation, launches, campaigns, and in-product conversion experiences. Develops scalable frameworks, messaging, and operating models while mentoring product marketers and influencing cross-functional stakeholders without direct authority.

Own social voice and produce high-volume hooks, captions, scripts, titles, calls to action, and platform-native copy. Translate brand, product, creator, audience, and cultural insights into engaging content across social channels. Partner with creative, marketing, community, and growth teams; manage editorial workflows; track trends; and test copy variations using performance data and audience feedback to improve results.