Teams at Kyra

Lead end-to-end influencer campaign strategy across TikTok, Instagram, YouTube, and other platforms. Develop creator casting logic, content formats, messaging, briefs, measurement frameworks, and performance KPIs. Use audience, platform, and first-party data to guide creative direction and optimization. Track cultural trends across fashion, beauty, CPG, and sports, contribute to pitches, present strategic recommendations to clients, and collaborate with account, campaign, paid media, and client solutions teams.

Manage end-to-end influencer marketing campaigns for sports and entertainment clients, including creator discovery, casting, outreach, negotiation, contracting, content review, reporting, and budget optimization. Maintain client communication, monitor campaign performance against CPV or CPM targets, use influencer marketing platforms and AI tools, and collaborate with strategy and client solutions teams. The role is fully remote, freelance for up to three months, and requires availability from 9 a.m. to 6 p.m. Eastern Time, Monday through Friday.

Plan, launch, manage, and optimize paid digital campaigns primarily across TikTok and Meta. Analyze performance against KPIs, apply test-and-learn strategies, manage budgets exceeding $500,000, present findings to clients, and provide data-driven recommendations. The role requires strong paid social expertise, analytical and numeracy skills, advanced Excel proficiency, cross-functional collaboration, and comfort working with international clients and teams.