Teams at Highwire (teamhighwire.com)

Develop and execute integrated social media strategies for B2B technology and healthcare clients across paid, earned, shared, and owned channels. Build client relationships, direct creative collaboration, monitor campaign performance, identify optimization opportunities, manage timelines, track industry trends, and mentor junior team members. The role also contributes to agency training, networking, and growth of the social media practice.

Owns channel marketing strategy across social media, email, CRM, lifecycle programs, online events, and paid media partnerships. Builds HubSpot automation, nurture programs, segmentation, lead scoring, dashboards, and attribution reporting connecting marketing activity to pipeline and revenue. Leads cross-functional launches, event programs, content direction, analytics, testing, compliance, and contractor coordination while reporting performance and recommendations to marketing leadership.

Leads Highwire’s strategy function by developing strategic frameworks, integrated marketing and communications plans, and measurable client solutions. Provides senior client counsel, supports new business pitches, grows existing accounts, and collaborates with digital, creative, analytics, insights, and account teams. Mentors strategists, guides campaign execution, builds client relationships, and ensures strategic excellence across engagements.