Teams at Freebird

Owner of conversion-focused UX/UI across PDPs, checkout, landing pages, and post-purchase flows. Build and govern the Figma design system, design A/B test variants with hypotheses and metrics, analyze results, and deliver production-ready handoffs within sprint cadence. Partner with CRO and engineering to scale design practices and improve conversion metrics.

Own a $50M+ paid media portfolio across Meta, Google, Amazon, Walmart, TikTok, and future channels. Lead capital allocation, incrementality testing, geo-holdouts, and live MMM-based measurement while improving CAC, contribution margin, LTV, and profitable growth. Build and develop a strategic media team, guide creative partnerships, expand internationally and into retail media and CTV, and provide cross-functional executive leadership without serving as the primary channel operator.

Lead and own the Amazon channel strategy, profitability, operations, and long-term growth. Drive advertising performance, marketplace operations, forecasting, and reporting. Build scalable processes, dashboards, and teams while partnering with cross-functional leaders to optimize listings, promotions, inventory, and account health for sustainable, profitable growth.