Teams at Foley & Lardner LLP

Leads Foley’s market-facing and go-to-market communications strategy, including public relations, thought leadership, content, social media, awards, rankings, and recruiting-aligned brand communications. Partners with business development, attorneys, talent, and recruiting teams to support client growth, lawyer visibility, employer branding, and market positioning. Manages agencies, budgets, campaigns, performance measurement, governance, and a 10+ member communications team while coaching attorneys and staff on external communications.

Supports business development and marketing initiatives for multiple legal practice groups. Responsibilities include developing proposals and pitches, conducting market and competitive research, coordinating events and sponsorships, managing rankings and award submissions, producing thought leadership and digital content, maintaining CRM data, supporting social media campaigns, and tracking marketing return on investment. The role collaborates with attorneys and marketing teams to strengthen client relationships, generate opportunities, and raise the firm’s profile.

Manages marketing technology, CRM data analytics, AI-enabled data enrichment, and data quality initiatives. Develops governance guardrails, standards, controls, and processes to maintain accurate data. Analyzes marketing and business development information to identify revenue and operational efficiency opportunities, creates recurring reports, collaborates with vendors and internal stakeholders, and implements tools that support strategic decision-making and demand generation.