Teams at Fleetio

Leads Fleetio’s global brand strategy and expression across visual identity, content, thought leadership, social, video, PR, sponsorships, and experiential activation. Manages the in-house brand and content team, agency partners, creative operations, and brand standards. Drives narrative evolution, awareness, share of voice, content performance, executive visibility, and activation of Fleetio’s NASCAR partnership.

Lead and scale a team of 8–10 outbound SDRs, driving predictable pipeline generation and improved funnel conversion. Develop outbound strategy, coach prospecting and objection handling, diagnose bottlenecks, enforce activity and quality standards, and partner with Sales, Marketing, and RevOps. Present performance and pipeline insights to senior leadership while building a culture of accountability, resilience, and continuous improvement.

Lead and build Fleetio's product marketing and GTM commercialization function. Create repeatable launch frameworks, positioning, messaging, pricing, sales plays, and enablement. Align Product, Sales, Marketing, Customer Success, and Partners; hire and grow a commercialization team; establish operating rhythms, templates, and metrics to drive adoption, pipeline, and revenue.