Teams at Fireblocks

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead the engineering of a platform for digital assets, focusing on scalability, security, and team growth. Directly manage the development of critical systems supporting millions of users.

Advise product, engineering, and business teams on development, launch, and scaling of crypto and regulated financial products globally. Assess regulatory and legal risks, ensure regulatory readiness, draft and maintain product terms and customer-facing disclosures, guide go-to-market and marketing compliance, monitor global digital asset regulations, and translate legal developments into actionable business guidance.