Earmark

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Overview
Earmark is a mobile app that incentivizes people to team up and collaboratively shift spending from things they don’t need to things they really want (Beer vs. New TV), and enables them to unlock tempting offers from uncommonly relevant brands who are competing for their savings (Best Buy would love to know I want a new TV and that my wife and I have already saved $300 toward it).

Status
To date we’ve raised $85K in seed funding, are in the process of raising another $120K as a “bridge” to Series A, and are launching a second test in mid-November.

Team
Our work has won multiple awards and reached millions of people. Collectively, we’re the guys responsible for the design and development of Nike+, Nike Fuel, the global rebrand of Reebok, and we are currently helping Under Armor with a tablet-based fitness startup.