Teams at DIRECTV

Leads end-to-end digital product marketing strategies and campaigns for DIRECTV FOR BUSINESS. Develops integrated campaigns across paid, owned, and affiliate channels; manages cross-functional delivery; optimizes messaging, offers, and channel performance through analytics, attribution, and testing; and drives customer acquisition, engagement, retention, churn reduction, and ARPU growth. Serves as a subject matter expert, establishes marketing best practices, and mentors junior team members.

Leads the retention strategy function across multiple product lines, setting strategic direction, developing test-and-learn frameworks, analyzing customer cohorts, forecasting churn reduction, and managing end-to-end retention initiatives. Partners with executive leadership, Product, Sales, Care, Finance, and Analytics to drive measurable revenue and retention outcomes. Builds and mentors a high-performing marketing team while overseeing budgets, performance measurement, and omnichannel customer engagement strategies.

Lead the design, development, modernization, and governance of enterprise customer-data applications and integrations. Manage operational data stores, system dependencies, IAM integrations, security, compliance, DevOps practices, deployments, and production support. Define target-state architectures, guide technology modernization, oversee vendor teams, troubleshoot critical issues, and communicate technical strategies across business and technology teams while mentoring junior engineers.