Teams at Dentsu Creative

Own technical direction for multiple Braze client engagements, including discovery, solution architecture, onboarding, data feeds, platform configuration, automated campaign workflows, launch, and optimization. Serve as the primary technical client contact, lead cross-functional teams, troubleshoot integrations, establish scoping guidelines, document best practices, monitor platform updates, improve internal processes, and mentor junior consultants.

Serve as the bridge between client business goals and technical delivery. Lead discovery workshops, gather requirements, design solutions, manage delivery workstreams, and configure Hightouch audiences, journeys, syncs, and integrations. Translate data and AI concepts for business and technical stakeholders while partnering with architects, engineers, and delivery teams. Advise clients on customer data activation, governance, personalization, and AI-driven engagement using platforms such as Snowflake and Databricks.

Leads daily operations for a portfolio of digital marketing accounts, managing scope, deliverables, resources, capacity, profitability, quality, and client relationships. Provides guidance to cross-functional delivery teams, resolves program challenges, supports digital execution, manages escalations, and drives process improvements. Success is measured through client and employee satisfaction, delivery effectiveness, profitability, and operational KPIs.