Dentsu Creative Benefits Overview

Serve as the bridge between client business goals and technical delivery. Lead discovery workshops, gather requirements, design solutions, manage delivery workstreams, and configure Hightouch audiences, journeys, syncs, and integrations. Translate data and AI concepts for business and technical stakeholders while partnering with architects, engineers, and delivery teams. Advise clients on customer data activation, governance, personalization, and AI-driven engagement using platforms such as Snowflake and Databricks.

Partners with clients and cross-functional teams to discover business needs, define requirements, recommend data and technology solutions, and support delivery. The role creates process flows, user stories, and solution documentation; manages workstreams, priorities, dependencies, testing, and user acceptance; and contributes to AI, customer data, marketing technology, and digital transformation initiatives.

Leads daily operations for a portfolio of digital marketing accounts, managing scope, deliverables, resources, capacity, profitability, quality, and client relationships. Provides guidance to cross-functional delivery teams, resolves program challenges, supports digital execution, manages escalations, and drives process improvements. Success is measured through client and employee satisfaction, delivery effectiveness, profitability, and operational KPIs.