Teams at Demandbase

Manage approximately 20 customer accounts and execute B2B digital advertising campaigns. Develop audience journeys and campaign briefs, optimize media utilization, analyze performance, deliver insights supporting renewals and expansion, coordinate with Customer Success, Ad Operations, and Sales, and support campaign launches, billing accuracy, and process improvements.

Lead enterprise-wide budgeting, long-range planning, rolling forecasts, scenario modeling, variance reporting, and board-level financial reporting. Advise the CFO, CEO, and executive team on strategic financial decisions, risk, and performance. Modernize planning systems, establish cross-functional KPIs, and build and mentor a high-performing FP&A team. The role partners across the organization to improve growth, efficiency, reporting accuracy, and decision-making.

Own Demandbase’s AI product adoption and growth strategy, guiding customers from discovery and activation through repeat usage, cross-capability adoption, consumption growth, retention, and commercial expansion. Define adoption funnels, meaningful value metrics, lifecycle strategies, experiments, packaging, entitlements, and monetization mechanics. Partner with Product, Analytics, Data Science, Finance, Sales, Customer Success, and Marketing to improve AI outcomes, establish behavioral insights, and turn successful experiments into scalable product experiences.