Teams at Copado

Drive customer growth through lifecycle marketing programs spanning onboarding, adoption, and expansion. Own customer campaigns, including upgrade and feature adoption initiatives, and partner cross-functionally to develop customer stories, advocacy, and proof points. Capture customer insights to inform product, messaging, and go-to-market strategy while influencing adoption, expansion, retention, and sales pipeline.

Execute partner marketing and demand generation programs across system integrators, ISVs, and technology partners. Develop joint value propositions, executive messaging, co-branded campaigns, enablement content, and partner activation strategies. Manage budgets and Market Development Funds, coordinate cross-functional execution, track sourced and influenced pipeline, monitor lead management, and report campaign performance and ROI.

Partner with Enterprise Sales and Renewals leadership to improve forecasting, renewal operations, GTM processes, and revenue predictability. Own GTM technology architecture, roadmap, vendor strategy, and Salesforce data governance. Build dashboards, reports, and executive insights; define CRM enhancements; conduct root-cause analyses; and drive cross-functional operational improvements across Sales, Customer Success, Finance, Marketing, and Product Operations.