Teams at The Channel Company

Develop and execute joint go-to-market and partner marketing plans for AWS global systems integrators and consulting partners. Lead integrated campaigns across digital, content, webinars, events, ABM, and demand generation. Manage AWS marketing development funds, partner relationships, agency coordination, pipeline attribution, performance reporting, and executive presentations to maximize partner engagement, marketing ROI, cloud adoption, and pipeline growth.

Lead partner marketing planning and activation across AWS and partners: onboard and ready partners for co-sell, develop target account lists and campaigns, enable assets and playbooks, coordinate joint outreach and events, drive qualified leads into the co-sell process, and provide a single point of coordination to scale repeatable partner marketing execution.