Teams at Bobbie

Own Bobbie’s digital growth product initiatives across acquisition, ecommerce, checkout, subscription, personalization, and AI-powered experiences. Lead experimentation from hypothesis through analysis, use customer and behavioral data to prioritize improvements, and partner cross-functionally with Design, Engineering, Data, Marketing, and Operations. Success is measured through conversion, funnel progression, checkout completion, average order value, subscription performance, experiment velocity, and incremental growth.

Leads end-to-end UX/UI design for Bobbie’s subscription and ecommerce experiences. Responsibilities include designing subscriber journeys, managing design systems in Figma, conducting research and usability testing, improving conversion and retention, ensuring WCAG accessibility, collaborating with Product, Engineering, Creative, Brand, and Lifecycle teams, and directing external contractors. The role also establishes design standards, manages project timelines, and delivers mobile-first experiences across web and mobile.

Leads Bobbie’s innovation pipeline from opportunity identification and concept development through commercialization, launch, and in-market learning. Develops consumer propositions, product briefs, business cases, stage-gate recommendations, go-to-market plans, and learning agendas. Partners cross-functionally with insights, finance, product development, regulatory, quality, operations, supply chain, marketing, sales, and customer experience teams to create and scale new products and growth platforms.