Bobbie Benefits Overview

Lead content strategy and editorial operations across channels by translating marketing priorities into coordinated content plans. Manage writers, video editors, and freelance partners; steward brand voice, establish content guidelines, run weekly content planning, and ensure messaging is tailored by audience, funnel stage, and platform to drive performance and brand consistency.

The VP of Supply Chain will lead Bobbie's operations by managing end-to-end supply chain activities, ensuring compliance, and mentoring a high-performance team, while supporting growth and operational excellence.

Lead commercial strategy and growth for Bobbies infant formula portfolio across DTC, retail, and emerging channels. Drive product innovation, launch execution, lifecycle optimization, and cross-functional alignment using consumer insights and performance data to improve positioning, profitability, and customer experience.