Teams at Blue Cross NC

Lead demand generation strategy and execution to drive growth and brand affinity. Develop integrated omni-channel campaigns (digital, direct response, CRM, email), leverage customer data and insights, optimize media strategies, manage budgets, and coach a high-performing marketing team to achieve measurable pipeline and engagement outcomes.

Lead a team to develop and execute full-funnel digital acquisition and retention strategies across paid channels. Build measurement frameworks, run analytics and testing, optimize ROAS and lifetime value, aggregate channel reporting and attribution, and manage audience segmentation and campaign performance to meet member acquisition and retention goals.