Teams at Black & White Zebra

Lead thought-leadership campaigns by turning content, data, and events into external narratives. Secure media, partner, and speaking placements to drive visibility, backlinks, and audience growth. Execute paid, social, and partner distribution to convert external audiences into subscribers and revenue. Build repeatable amplification systems, measure performance across channels, and optimize for engagement, retention, and business outcomes.

Lead editorial strategy and audience growth for a B2B HR brand. Create, assign, edit, and publish practitioner-led content across articles, newsletters, social, video, podcasts, and events. Drive subscriber growth, newsletter engagement, SEO authority, and community participation. Build contributor relationships, run experiments using analytics, repurpose content, and represent the brand in external forums to increase trust, repeat engagement, and distribution.

The Social Media Growth Lead is responsible for engaging and retaining senior decision-makers on social platforms, converting them into subscribers through high-performing content. The role involves optimizing social growth campaigns and measuring performance for improvement.