Teams at Black & White Zebra

Lead editorial strategy and audience growth for a B2B HR brand. Create, assign, edit, and publish practitioner-led content across articles, newsletters, social, video, podcasts, and events. Drive subscriber growth, newsletter engagement, SEO authority, and community participation. Build contributor relationships, run experiments using analytics, repurpose content, and represent the brand in external forums to increase trust, repeat engagement, and distribution.

The Senior Editor, Research & Intelligence leads audience insights research, translating findings into actionable content strategies, reports, and recommendations to drive audience growth.