Teams at Basis

Own and optimize paid search campaigns across Google, YouTube, Bing, Walmart, Amazon, and other platforms. Translate client goals into buying strategies, monitor performance, troubleshoot campaign issues, deliver insights, and communicate proactively with clients and cross-functional teams. The role also supports process improvement, platform adoption, testing, training, and campaign quality while using Basis tools and AI to improve efficiency.

Owns product strategy, specifications, validation, and delivery for identity, audience, and measurement platform capabilities. The role partners closely with engineering, QA, design, internal product teams, and external partners; evaluates technical tradeoffs; monitors identity feature effectiveness; documents complex data ecosystems; and communicates roadmap priorities. Requires strong expertise in identity resolution, ad tech or martech platforms, SQL, relational databases, and technical product management.

Manage paid social campaigns from planning and launch through optimization across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X. Build and QA campaigns, monitor pacing and performance, troubleshoot tracking and creative issues, analyze reports, develop client-facing recommendations, and collaborate with analytics, operations, and media teams. Support client communications, best-practice documentation, team training, and adoption of new workflows.