Ashley Digital Offices

Create and edit high-volume static and video advertising for Newton Baby and other bedding brands across Meta, TikTok, and YouTube. Transform UGC and creator footage into polished ad variants, execute rapid iterations, organize and QA assets, build reusable templates, and maintain brand consistency. Collaborate with creatives, copywriters, directors, growth teams, and media buyers to produce performance-focused DTC advertising.

Leads merchandising and brand management across a multi-brand e-commerce portfolio. Owns assortment strategy, pricing, promotions, product content, catalog quality, margin governance, product marketing alignment, and new product development. Builds a unified, analytics-driven merchandising function; establishes operating processes and decision rights; manages product roadmaps and launches; partners with finance, sourcing, manufacturing, marketing, creative, technology, and operations to improve profitability, conversion, SKU productivity, and portfolio growth.

Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.