Teams at Archy

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Produce platform-native short-form video for TikTok and Instagram Reels from concept through publishing. Build and manage a roster of 10–20 dental creators, run influencer partnerships, attend 6–10 events yearly to capture content, track performance metrics, and collaborate with cross-functional teams to iterate and scale winning content.

Design, build, and maintain automated migration workflows to onboard dental practices. Implement C#, .NET, and PowerShell scripts, manage ETL processes and SQL data transformations, troubleshoot live routines, leverage AI tools to speed development, and produce technical documentation to ensure secure, reliable migrations.