Anteriad Benefits Overview

Owns B2B client accounts while designing, building, deploying, and optimizing marketing automation campaigns. The role requires advanced Oracle Eloqua and HubSpot expertise, including nurture programs, workflows, segmentation, lead scoring, CRM synchronization, reporting, and email or landing-page development. The specialist manages client timelines, stakeholders, compliance reviews, deliverables, and performance recommendations while applying knowledge of ABM, RevOps, deliverability, privacy regulations, and relational data structures.

Manage the full lifecycle of client programmatic advertising campaigns, from planning and pre-sales support through execution, optimization, reporting, and wrap-up. Serve as a primary resource for clients, sales, and operations; provide targeting, budget, audience, and creative recommendations; resolve escalations; track campaign status in Salesforce; and identify upsell opportunities. Collaborate with US and India operations teams and train Customer Success colleagues on programmatic best practices.

The Marketing Insights Lead will analyze marketing performance, provide actionable recommendations, and build relationships with client stakeholders while using statistical methods and data analysis tools.