Teams at Adorama

Conduct consumer research for Adorama Used/Trade, including moderated customer interviews, unmoderated ad and landing-page testing, heatmap analysis, and hypothesis-driven surveys. Independently manage research initiatives from planning through synthesis, producing actionable recommendations for paid media, email, and Used/Trade teams. Research will focus on customer motivations, objections, trust signals, and decision-making around buying, selling, and trading pre-owned equipment.