Adorama

HQ
New York
451 Total Employees
Year Founded: 1978

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Conduct consumer research for Adorama Used/Trade, including moderated customer interviews, unmoderated ad and landing-page testing, heatmap analysis, and hypothesis-driven surveys. Independently manage research initiatives from planning through synthesis, producing actionable recommendations for paid media, email, and Used/Trade teams. Research will focus on customer motivations, objections, trust signals, and decision-making around buying, selling, and trading pre-owned equipment.