24tru, Inc

For more than six years 24tru has continuously developed breakthrough technologies with the goal of transforming the way brands and their researchers leverage research investments. Originally the technology engine that led the industry in video-based online and mobile qualitative research, 24tru is again transforming the market research industry with our latest innovation, the Research Intelligence Platform.

The 24tru Research Intelligence Platform focuses on delivering long-term value for all research assets by ingesting video and other research assets, from any vendor, in any methodology, and turning them into structured, searchable, sharable data.

Through proprietary organization technology and processes we structure, tag and organize data to facilitate engaging and intuitive search, discovery, collaboration and sharing experiences, democratizing access to the moments that inform daily decision making. Video has always been at the core of our value proposition – because deep interaction with consumers through video connects brands to consumer truth. Our mantra over the years has been: “Collecting video is the easy part. Finding the right moments to efficiently drive insight and innovation is when breakthrough value is created.”

24tru will continue to deliver non-stop releases and new capabilities as our Platform evolves to keep our clients on the front edge of innovation. We will relentlessly pursue the creation of tools that add value and support to every client every day because we believe that one day soon, all great brands will manage their research using our Research Intelligence Platform. Join us and become a part of market research history.

We understand how demanding your culture is for you to deliver excellence on the business. 24tru’s customer service culture is as demanding too –  we hold ourselves to the expectation that every person on our team will be relentless in doing what it takes to add value, and to support the delivery of real value to every client every day.

We are structured for, and committed to, making a difference.