Commitments to stakeholders fell through. Projects failed to get completed on time — and in some cases, ever. Trust between product managers and leadership began fading. “We should have had four or five PMs at the time running distinct areas of our product,” said Kira Davis, a product manager at BombBomb. “We were grabbing at straws and working on projects as they came. We couldn’t get work done.”
Effective marketing is essential, yet it’s not always easy to deliver. Four local tech leaders share how their teams have honed their marketing strategy.
