“We have built out a platform connecting doctors, insurance companies, our pharmacies, and the patient, and that solves many of the deep coordination issues between these parties ― issues that often lead to patients not getting the medications they need,” Jamie Karraker told Built In Colorado.
Though they get modified every once in a while, the contents of the marketing playbook remain relatively steadfast. But with innovation as a cornerstone of the tech industry, even marketers are bound to come up with creative ways to connect with customers, tell their brand’s stories and drive sales.
