Colorado is an ideal setting for athletes and outdoor enthusiasts. The state boasts perfect terrain for a variety of sporting activities as well as sky-high elevation, making it a popular training destination for athletes. In addition to droves of active people, Colorado has active companies, born out of passions for sports and athletics. Whether they’re well established or brand new, these sports companies and startups are calling Colorado home.
Colorado Sports Companies to Know
- The Pro’s Closet
- Athlinks
- TeamSnap
- USADA
- Gearo
- Tipico
Top Sports Companies in Colorado
Founded: 1991
Focus: Climbing access and land conservation
What they do: Access Fund is a nonprofit advocacy organization that represents millions of climbers, addressing threats to climbing areas from private land development, environmental degradation and restrictive public land regulations. The organization protects climbing through land acquisition and conservation, advocacy for sustainable access policies, support for more than 120 local climbing organizations and stewardship initiatives including trail building and environmental restoration. Access Fund has protected 4 million acres of public land to date, and built sustainable trails across the country.
Founded: 2011
Focus: Ultrasound muscle health analytics
What they do: MuscleSound uses non-invasive ultrasound technology to quantify muscle health and assess malnutrition. Originally developed for sports performance optimization, the company’s cloud-based platform now serves professional sports teams and medical providers seeking objective data on muscle composition, glycogen levels and recovery status. The technology enables real-time muscle assessment at the point of care, helping athletes and patients make data-driven decisions about training, nutrition and rehabilitation.
Founded: 1987
Focus: Bicycle component manufacturing
What they do: SRAM designs and manufactures bicycle components for cyclists worldwide under its brands RockShox, Truvativ, Zipp and TIME. The company’s Colorado Springs facility, home to RockShox suspension development, serves as a hub for brake and suspension innovation, with teams leveraging the region’s ideal terrain for product testing and development.
Founded: 2006
Focus: Pre-owned bicycle marketplace
What they do: The Pro’s Closet (TPC) is a marketplace for buying and selling pre-owned bikes. Operating from its 29,000-square-foot headquarters in Thornton, TPC enables cyclists of all levels to purchase, trade or sell high-quality bikes and components through a rigorous certified pre-owned inspection process.
Founded: 2016
Focus: Outdoor gear marketplace
What they do: Gearo is a marketplace connecting outdoor enthusiasts with specialty retailers for gear rentals and purchases. The platform aggregates inventory from local shops across categories ranging from paddle boards to bikes and camping equipment, allowing thrill-seekers to search and book gear in one place. Gearo also provides retailers with management software, helping gear shops expand their reach to new customers.
Founded: 2009
Focus: Youth sports
What they do: TeamSnap helps coaches, sports administrators and parents to manage youth sports operations. The company offers an integrated suite of tools for registration, scheduling, rostering, communications, live streaming and coaching resources — enabling teams and leagues to focus on the game rather than administrative tasks.
Founded: 2000
Focus: Sports betting
What they do: Specializing in in-play sports betting, casino and live casino products bet365 is a global betting brand. The company employs over 9,000 people and serves more than 100 million customers worldwide. The company opened its U.S. headquarters in Denver in 2024.
Founded: 2000
Focus: Anti-doping compliance and testing
What they do: The U.S. Anti-Doping Agency, or USADA, aims to preserve clean competition in U.S. Olympic and Paralympic games. The agency combines testing, education and scientific research to detect and deter performance-enhancing substances and methods. Beyond anti-doping operations, USADA provides comprehensive drug reference resources and athlete education programs focused on abuse prevention.
Founded: 2004
Focus: Sports betting and gaming
What they do: Tipico is a global sports betting and iGaming company headquartered in Denver. The company operates a mobile sportsbooks across multiple U.S. states, offering digital betting across more than 30 sports, while prioritizing player protection and responsible gaming. Tipico’s Colorado operations focus on technology development, including software engineering, cloud infrastructure and mobile app development.
Founded: 2006
Focus: Endurance race results database
What they do: Athlinks, a Life Time company, is a free platform that aggregates race results and athlete data for competitive endurance sports including running, triathlon, swimming, cycling and mountain biking. Athletes use Athlinks to track personal performance across multiple events, connect with other competitors and access comprehensive race information and course maps.
Founded: 2000
Focus: Athletic training and coaching
What they do: Peaksware is a Colorado-based software company that developed TrainingPeaks and TrainHeroic — platforms serving endurance and strength athletes and coaches worldwide. TrainingPeaks allows athletes and coaches to track, analyze and plan endurance training, while TrainHeroic addresses strength and conditioning needs. Both platforms were acquired by Garmin in 2026, but Peaskware continues to operate several other brands in its portfolio.
