10 Sports-Focused Companies and Startups in Colorado

Written by Alyssa Schroer
Published on Oct. 18, 2024
Photo: Shutterstock
Photo: Shutterstock

Colorado is an ideal setting for athletes and outdoor enthusiasts. The state boasts perfect terrain for a variety of sporting activities as well as sky-high elevation, making it a popular training destination for athletes. In addition to droves of active people, Colorado has active companies, born out of passions for sports and athletics. And whether they're well established or brand new, these sports companies and startups are calling Colorado home.

Colorado Sports Companies to Know

  • The Pro’s Closet
  • Athlinks
  • TeamSnap
  • USADA
  • Gearo
  • Tipico

 

Founded: 2000

What they do: Specializing in in-play sports betting, casino and live casino products bet365 is a global betting brand. The company employs over 9,000 people and serves more than 100 million customers worldwide. The company opened its U.S. headquarters in Denver in 2024. 

 

Founded: 1987

What they do: SRAM’s products serve cyclists around the globe. It builds and distributes bicycle components like brakes, power meters, cranksets and chains under various well-known brands, including RockShox and Truvitav. Its Colorado office location is home base for many team members involved in developing brake and suspension systems.

 

Founded: 2004 

What they do: Tipico is bringing the excitement of professional sports environments to everyday fans. The company provides sports betting in over 30 sports, enabling customers to invest further in the teams they love. Whether customers sign up on the mobile app or online, Tipico delivers a convenient digital experience that allows fans to stay in the know and continue to fuel their passions. 

 

Founded: 2009

What they do: TeamSnap offers an intuitive platform made for coaches and sports league organizers to utilize, streamlining administrative and onboarding tasks so teams can keep their entire focus on the game. The company offers specific products for managing leagues, rostering teams and managing tournaments, with capabilities like registration, rostering, scheduling, availability and invoicing all featured within.  

 

Founded: 2006

What they do: The Pro’s Closet is the largest source for pre-owned cycling gear. From accessories and parts to complete bikes, the online destination enables cyclists of all experiences to buy, trade or sell high-quality gear. With an informative blog and both an online and on-site bicycle museum, The Pro’s Closet is all about the love of cycling.

 

Founded: 2006

What they do: Competitive endurance racing isn’t often considered a particularly techy industry, but with the proliferation of devices like fitness trackers and heart rate monitors, athletes now have access to more data (and technology) than ever before. Athlinks helps athletes gather and understand that data, with a robust database of race information and a community of like-minded athletes with which users can share and celebrate their accomplishments. 

 

Founded: 2000

What they do: USADA is the U.S. Anti-Doping Agency, preserving clean competition in U.S. Olympic, Paralympic, Pan American and Parapan American Sport. Going beyond testing, the agency focuses largely on providing drug reference resources and athlete education in drug abuse prevention.

 

Founded: 1991

What they do: Access Fund represents rock climbers and the conservation of climbing areas around the country. Between private land being developed, environmental degradation from overuse and public land regulations, access to climbing areas is shrinking. AccessFund advocates for the interests of both climbers and the land through education, local support, landowner support, conservation and land protection.

 

Founded: 2016

What they do: Gearo is a marketplace for outdoor gear rentals and purchases. From paddleboards and snowshoes to fishing poles and camping basics, the online destination enables users to view and compare merchandise all in one place. In addition to serving outdoor enthusiasts, the booking platform helps gear shops grow their businesses, putting their products in front of new customers.

 

Founded: 2011

What they do: MuscleSound is a cloud-based system using ultrasound technology to look within and assess the health of muscles. The device is non-invasive, portable and safe, making it popular with sports medicine, physical therapy and fitness centers.

This article was originally published in 2018. Rose Velazquez and Mia Goulart contributed reporting to this story.

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