Ibotta, a Denver-based mobile technology company, announced the pricing of its initial public offering earlier this week. The company is selling 6.5 million shares of its Class A common stock at $88 per share. Ibotta will sell 2.5 million shares while certain selling stockholders will sell the remaining 4 million shares.
The company provides digital promotions and performance marketing solutions. Through its platform, brands can deliver digital promotions to millions of consumers, influencing their purchasing behavior and paying only when campaigns result in a sale. Since 2012, American shoppers have earned over $1.8 billion through Ibotta’s network via cash-back rewards.
Ibotta began trading shares on the New York Stock Exchange on April 18 under the ticker symbol “IBTA.” Its IPO is expected to close on April 22.
