The heart of AdCellerant’s mission is to simplify the complex.
Since its founding in 2013, the company has been driven to democratize enterprise-level marketing for local businesses, which is where the effort to simplify comes in.
Recently, this mission came to life in the form of CARL, the company’s new AI sales coaching assistant, which was integrated into its Ui.Marketing platform earlier this year. Chief Business Development Officer Adam Less said that this new feature reflects the company’s efforts to make sophisticated technology accessible without a steep learning curve.
AdCellerant’s mission can be seen everywhere, from new product enhancements to customer-focused initiatives. This includes the company’s ongoing partner education series, which Less called the “purest expression” of its mission, revealing how, when the company’s customers truly understand the tools, their local clients and their own businesses, they achieve success.
For Less and the rest of the team, AdCellerant’s mission isn’t just a statement — it’s the heart of the business, and touches everything from the product to company culture.
Read on to see what else Less had to say about how AdCellerant’s mission shows up in employees’ day-to-day work.
About AdCellerant
AdCellerant specializes in digital marketing, offering software that helps businesses build proposals, launch campaigns and more, in addition to solutions that support various aspects of marketing, such as SEO and website development.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission to democratize enterprise-level marketing for local businesses drives us to simplify the complex, which is precisely why we integrated CARL, our AI sales coaching assistant, into our proprietary technology platform, Ui.Marketing, and partner learning academy, making sophisticated technology accessible without a steep learning curve.
Which community or customer initiative best demonstrates your mission — and how is it measured?
Our ongoing partner education series is the purest expression of our mission. We measure its success not just by platform adoption but by the “retention and growth” metrics of our partners, proving that when they truly understand the tools, their local clients and their own businesses, they succeed.
“Our ongoing partner education series is the purest expression of our mission.”
Do employees believe the mission is real? Share a moment or ritual that proves it.
Yes, and it’s most visible during our company’s all-hands meetings, which we’ve held on the same day and at the same time for 13 years. Leadership doesn’t just share the wins; we transparently discuss the “misses” and financials, treating every employee as a business owner personally invested in our collective goal of helping local businesses grow.
