DTC-based PlayerLync closed a $12 million Series B funding this morning in a round led by Volition Capital, which also saw participation from long-time investor Anschutz Venture Group. The new capital will help the company fuel the growth of its operational performance and workforce learning software by enabling it to double down on its marketing efforts, hire additional team members and expand into new markets.
We’re thrilled by this vote of confidence and to be working beside high-caliber investors like Anschutz and Volition.”
“We built PlayerLync on a technology foundation that excels in performance, quality and security. Then we took it a step further by designing functional teams modeled after world-class SaaS organizations,” said CEO Bob Paulsen in a statement.
“We’re filling a large gap for enterprises, and we’ve got a winning combination that’s allowed us to earn business from marquee brands, pursue partnerships with the largest companies in the world and quickly secure the leadership position in this category,” he continued. “We’re thrilled by this vote of confidence and to be working beside high-caliber investors like Anschutz and Volition.”
The company cut its teeth helping championship sports teams before expanding its software to provide operational performance and mobile learning software for the modern workforce. Since then, the company has grown to over one million daily end users, won a number of big-name clients and been named one of 2018’s Colorado Companies to Watch.
Over the summer, PlayerLync partnered with Starbucks in support of Apple’s largest business iPad deployment. PlayerLync loaded 27,000 iPads with its software to deliver learning and development videos to 200,000 Starbucks employees. The exposure from this partnership has helped the company quickly expand into new verticals — like energy, hospitality, aviation, healthcare and property management — spurring new product developments to better tailor its application to its growing customer base.
“PlayerLync’s rapid growth comes from their solution’s wide market appeal and an ability to effectively navigate into adjacent industry verticals,” said Roger Hurwitz, managing partner at Volition. “The PlayerLync team demonstrates sound go-to-market tactics and the operational discipline required to service world-class organizations such as Starbucks, Jack-in-the-Box, Talbots, Crocs, Southern Co Gas and Chipotle. We’re simply empowering a competent team to more aggressively pursue this multi-billion dollar opportunity.”