Lead strategy, roadmap, and optimization of the eCommerce site experience. Run A/B tests, analyze site analytics, prioritize backlog, collaborate with UX, engineering, marketing and merchandising to improve usability, mobile performance, and conversion metrics across customer journeys.

Own end-to-end product development for apparel and soft goods: translate design into production-ready specs, manage vendors and samples, source materials and trims, control costs and timelines, ensure quality and production readiness, and coordinate cross-functional teams to deliver products that meet brand standards.