Lead definition and rollout of a global Retailer & Distributor Readiness data product in Salsify. Define canonical data model, global standards, readiness thresholds, and upstream-downstream attribute ownership. Drive automated retailer channel syndication, identify automation candidates, and partner with Salsify Admin and technical teams. Shape AI use cases for validation and retailer-specific content, publish playbooks, measure adoption, and reduce manual setup and retailer-driven rework to improve launch predictability.

Lead day-to-day product management for drinkware, owning product specs, consumer research, competitive analysis, and sales performance. Partner cross-functionally with engineering, marketing, testing, and quality to drive product improvements, testing procedures, and rollout. Prioritize roadmap decisions, recommend new opportunities, and act as category expert to maintain a 5-star consumer experience.