Lead the vision, strategy, roadmap, and execution of Ibotta’s IPN Campaign Platform. Manage and scale Product Managers across campaign setup, optimization, performance, and portal experience. Drive AI adoption, platform integration, customer-focused workflows, cross-functional alignment, success metrics, and quarterly planning. Partner with Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations to deliver a unified performance marketing platform.

Own the strategy and roadmap for Ibotta’s product data foundation, including catalog management, automated enrichment, identity resolution, search, and recommendations. Partner with Engineering, Analytics, Decision Science, and product teams to improve data accuracy, coverage, integrity, and usability. Define metrics, guide platform adoption, balance automation with human review, communicate trade-offs to leadership, and build AI-powered workflows supporting product data operations.

Own the revenue tracking and data product roadmap, including Salesforce CPQ and revenue systems operations. Lead development of a revenue systems data mart, establish data governance and definitions, replace spreadsheet-based administration with governed tooling, and coordinate backlog delivery across RevOps, Finance, Data Engineering, Analytics, and Sales. Manage operational rhythms, issue triage, system maintenance, documentation, and quote-to-cash workflows while balancing interim solutions with long-term platform improvements.