Drives digital experience strategy for MintMobile.com, translating business and product requirements into scalable ecommerce customer journeys and UX requirements. Partners with Product, Design, Engineering, Marketing, and Analytics teams through discovery, testing, and launch. Owns UX impact assessments, stakeholder alignment, KPI development, and continuous optimization to improve customer satisfaction and business outcomes.

Manages MintMobile.com’s ecommerce digital experience operations, roadmap, experimentation program, promotional launches, and cross-functional project execution. Leads a digital experience team, coordinates stakeholders across Product, Marketing, Creative, Analytics, and Engineering, and maintains program documentation, tracking, reporting, and operational workflows. Uses customer insights, analytics, A/B testing, and process improvement to optimize digital journeys, strengthen customer experiences, and improve business performance.

Owns the end-to-end product strategy, roadmap, requirements, delivery, and lifecycle for T-Mobile’s in-home managed Wi-Fi experience. Partners with engineering, network, firmware, Care, vendors, and business teams to improve Wi-Fi reliability, telemetry, troubleshooting, customer support, and satisfaction. Leads prioritization, build-buy-partner evaluations, cross-functional delivery, executive communication, risk management, and operational readiness for broadband and connected-home capabilities.